START CUP
A User-Friendly SaaS Platform Empowering Students to Bring Their Startup Dreams to Life
My Role
UX Research · UX Design · UI Design
Project type
A SaaS application for START-CUP
Tools
Figma, Photoshop, Illustrator
Client
Startcup, Matrix, Ministry of Education
OVERVIEW
The START-CUP project by the Ministry of Education aims to simplify the startup journey for aspiring student entrepreneurs, addressing challenges like perceived complexity, lack of resources, and self-doubt. By designing a user-friendly SaaS application, we focused on streamlining the entrepreneurship process from ideation to prototype.
Our research highlighted the need for mentorship, progress tracking, and a supportive community. The solution features an intuitive onboarding process, a comprehensive dashboard, and a competitive element to motivate users.
FINAL PROTOTYPE DESKTOP
FINAL
PROTOTYPE
MOBILE
LET'S GO BACK TO THE BEGINNING
LET'S GO BACK TO THE BEGINNING
LETS GO BACK TO THE START....
THE CHALLENGE
- Perceived Complexity and Lengthy Process
The perception that starting a startup was overly complex and time-consuming, often leading students to abandon their entrepreneurial ambitions mid-journey. - Lack of Knowledge and Resources
Students lacked essential startup knowledge and tools, leaving them ill-equipped for their entrepreneurial journey and prompting questions such as, "How do you start a startup?"
- Lack of Self-Belief
One primary challenge we faced was a pervasive self-doubt among young individuals, inhibiting them from pursuing technological projects and entrepreneurial aspirations.
- Lack of Guidance
Students starting tech enterprises often feel isolated, lacking clear guidance and reliable support sources, leading to feelings of being lost and unsupported.
DATA ANALYSIS
I obtained the following statistics by distributing a questionnaire to teenagers across various schools and locations.
INSIGHTS
Introducing time constraints during startup development, such as competitions or set timeframes, motivates the students
3
Monitoring the progress of startups is essential for identifying and assisting students who may be facing challenges
2
Mentorship is crucial, providing continuous guidance from the initial idea to the creation of a prototype.
1
PERSONAS
Racheli is a dedicated teacher and the coordinator of the technology major at her school. She frequently encounters students eager to develop applications or technological products and is passionate about fostering entrepreneurship among them.
Motivation:
She is in search of a tool that allows her to monitor student progress comprehensively, enabling her to better facilitate their entrepreneurial endeavors.
Racheli Shavit
32 | Teacher
Pain point:
Racheli struggles with efficiently tracking and supporting the progress of her students' projects, making it challenging to provide targeted guidance and encouragement.
Ayala, a humanities major living in a peripheral area, is deeply interested in technology.
She often thinks of innovative mobile app ideas but faces barriers in development due to her remote location and lack of access to resources. Her school has been unable to provide the support she needs.
Motivation:
Seeks guidance and resources tailored to her unique situation that will enable her to pursue her technology ambitions.
Ayala Ben Haim
16 | High school student
Pain point:
Ayala is unsure how to turn her ideas into reality due to a lack of resources and guidance.
COMPETITIVE ANALYSIS
CONCLUSION & SOLUTION
A program that streamlines the journey from concept to prototype for teenage entrepreneurs, offering tools for ideation, development, mentor guidance and educator oversight, all in one accessible online system.
MAIN USER FLOW-ONBOARDING + SUBMITTING ONE PAGER TASK
EXPLORING UX CONCEPT
#01
Startup Onboarding Process
To maximize student engagement, our onboarding process is designed for simplicity, allowing students to quickly start or join a startup with minimal steps—just four easy screens. This approach minimizes barriers to entry, ensuring minimum friction points.
At first, I considered requiring the entry of a role for each team member. However, I ultimately discarded the idea to avoid complicating the process.
#02
Startup Management – Main Dashboard Screen
Responding to user research, our main dashboard offers a clear overview of all startups a student is involved in, highlighting their current stage, recent messages, and upcoming events.
This centralized view simplifies startup management, enabling students to easily track progress, communicate with their peers, and stay informed about relevant events. Dedicated pages provide more details on the startups, messages, and events.
#03
Dashboard for Managing the Startup
To foster engagement and minimize dropout rates, each startup's dashboard is designed as part of a competition framework, encouraging progression through defined stages.
A visible timeline indicates the current stage of the startup, coupled with clear, prominent instructions on what actions are needed to advance to the next stage. This setup is aimed at motivating students to actively develop their startup by providing them with a sense of direction and achievable goals.
STYLE GUIDE
Designed under the START CUP brand, the UI integrates the brand's distinctive color palette and logo, complemented by the versatile HEBBO font, chosen for its extensive range of weights
COLORS:
TYPOGRAPHY:
– Hebbo font –
אבגד
BUTTONS & COMPONENTS:
FINAL SYSTEM SOLUTION
