Hi,
My name is Shiri

With over 6 years of experience in UX/UI design and 15 years in web application development, my career has always blended technology, art, and user-focused design. The mix of design creation and art has always intrigued me, guiding me throughout my professional path.

My professional journey began with a B.A. in Data Science, focusing on algorithms and system development. Yet, what truly captivated me was how data could be transformed into visually compelling stories. This led me into the world of graphic design. Over time, I've been fortunate to design intuitive and engaging UI for a wide range of clients, including government agencies, municipalities, e-commerce platforms, and various businesses. Through each project, I've seen the importance of well-designed UX on both the application and its users.

My dedication to improving my skills took me to formal training in UX, where I enhanced my skills and confirmed the instincts and methods I had developed over the years. This education was not just about learning but also about reaffirming my passion for UX/UI design.

Currently, I balance my role at Matrix as a UX/UI designer with freelance projects. Outside of work, I love drawing and sketching, which keeps my creativity flowing. My extensive background in programming and website development enables me to create designs that are both highly user-friendly and efficient to implement.

To me, design is about understanding people—what they need, what frustrates them, and what delights them. I am deeply passionate about crafting exceptional user experiences that not only meet but exceed user expectations.6